We at Houston Event Photography are a full-service photography business that also provides professional real estate and professional commercial real estate photography at affordable prices. Residential Real Estate Pricing starts as low as $99.00
The term “professional photography” has many definitions. For the purpose of this article, professional photography will not include any shots by the real estate agent or any photos taken on an iPhone.
Did you know that listings with professional real estate photos sell for more money? Not only that, but they sell quicker.
Did you know that 92 percent of home buyers (according to realtor.org) use the Internet as part of their home search? That means that listing photos are a critical factor — it will determine the selling price of a home, how quickly it sells and whether it sells at all. I’d venture to say that the single most important factor in selling a home is good photography.
This isn’t only about homes ranging above $1 million; this applies to all homes priced at $200,000 or more. That’s right. Studies have found that good real estate photography helps to sell a home faster and for more money. Keep in mind that with so much research performed online, a good photo can help to get a home buyer through the door.
The first impression is essential. If homebuyers aren’t sold on the images, they see online, chances are they will move on. It can also affect their perception of a home prior to seeing it. A good photograph will have a positive emotion associated with the home.
Emotion is the No. 1 trigger of the affluent buyer, so use it to your advantage. A good photo can speak not a thousand words, but a million words. Get creative: If the home is upwards of a certain amount, use models and shoot lifestyle photos in the home and around the home.
Why Hire A Professional Real Estate Photographer?
Professional Real Estate Photographer Increase Your Sales. Great Photos Sell.
Many realtors think that they can do it themselves or have a friend that they can hire to do it. BIG MISTAKE
Most photographers lack the proper training and don't have the proper equipment to accurately take professional real estate photos.
An example is we use a special lens that helps to correctly align building and rooms. These lenses are specialty lens and are very expensive. Most amateurs neither know how to use them are can afford to buy them. Also, they aren't a lens that someone could use for anything else other than architecture or real estate photographs so why would they want to buy one?
We also use high-resolution cameras that have a high dynamic range capable of capturing the shadows and highlights of a room accurately. We use wireless technology to take completely steady photos from our tripod mounted cameras. Our tripods are also unique for this type of work. And then the real magic happens when we return to you the finished images that are processed using professional software designed for working on architectural and real estate photos.
This is why a professionally photographed real estate photo looks so much better than the average photographer or Realtors photos.
Want to see some horrible real estate photography? I don't have any personal photos to share because we take pride in our work but here is a website devoted to those who thought they could do their own real estate photo.
Here are a few projects we have been involved in photographing for our clients.